This is Froskemann
In 2017, a young man in the small Norwegian west coast city of Molde, famous for one of the world’s coziest jazz festivals, set out on a new adventure, like this:
“So, I stumbled down the rabbit hole of watches when I wanted to gift myself a watch for my 30th birthday.
At that time, I didn’t know much about mechanical watches. I thought that mechanical movements was just used in really old watches and pocket watches. The search for my perfect birthday watch initiated a spark of interest in this fascinating topic. I used hours of hours reading online about movements, complications, and the most known watches in the industry. I read forum posts, articles, and watched countless videos on youtube. I transcended from a guy that thought watches was cool, to a full on watch nerd.
I got so into the community, that in 2017 I started a webshop for Norwegian customers where I could offer high quality, handmade watch straps.
The search for cool straps that I could offer in my webshop led to a really interesting article by the springbar.com.
When I read about the natostraps used in the Great War, I came across this really cool design:

What caught my eye was the simplicity of the watch strap. There’s just this one buckle that you can attach easily on the webbing for a quick adjustment of the strap.
If you want to take off your watch, there’s not bother. Just unhook the buckle and you’re good to go.
And this exact feature makes the strap perfect in regards of convenience and flexibility.”

However the creative young man decided to pursue new goals and he proclaimed the end of the Froskemann Watch straps.
Fans all over protested and at our workshop in Oslo, watchmaker Erik Sutterud and his team decided to explore the opportunity to take over the making of Froskemann watch straps.
February 21, 2020 became the day we relaunched the brand. Now you may order online or drop by our workshop to try out our locally manufactured straps.
Welcome back!
Froskemann is brought to you by:
Urmaker Erik Sutterud & Cie. AS
Bentsebrugata 29A, 0469 Oslo, Norway
mail@froskemann.com
Org. no.: 922084912 MVA